UTU FAQ
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About UTU
The UTU Protocol
How UTU helps businesses and customers
By bridging the gap between how we trust in real life and how we are asked to trust online, UTU eliminates the problems that fake reviews present — poor purchase decisions for consumers, and harmed reputations and lost sales for online businesses.
By offering personalized recommendations, online businesses enjoy the following benefits:
- Increased conversion rates.
- Decreased customer acquisition cost.
- Improved retention, satisfaction, lifetime value, and viral acquisition.
- Increases revenue from improved upsell and cross-sell capabilities.
- Increases brand value around transparency, privacy, and respect for user data.
Customers are more informed about their purchases and can make decisions in a more trustworthy environment, improving their experience and general well-being.
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