By bridging the gap between how we trust in real life and how we are asked to trust online, UTU eliminates the problems that fake reviews present — poor purchase decisions for consumers, and harmed reputations and lost sales for online businesses.
By offering personalized recommendations, online businesses enjoy the following benefits:
Increased conversion rates.
Decreased customer acquisition cost.
Improved retention, satisfaction, lifetime value, and viral acquisition.
Increases revenue from improved upsell and cross-sell capabilities.
Increases brand value around transparency, privacy, and respect for user data.
Customers are more informed about their purchases and can make decisions in a more trustworthy environment, improving their experience and general well-being.