What are the advantages of UTU over other review systems?

Current online trust systems feature anonymous ratings and reviews that are often manipulated. Trustpilot, Google and Amazon are constantly working to remove millions of fake reviews.
Furthermore, current trust mechanisms don’t reflect how we trust in the real world. Most people trust friends and family recommendations over strangers online.
UTU’s Trust API replaces typical rating and review tools, and uses social connections and artificial intelligence to provide users with the most trusted recommendations from people they know.